New Delhi, June 28 (ANI): The controversies, mud-slugging opinions, the war against CBFC and everything in the news only helped Abhishek Chaubey's 'Udta Punjab' to click with the audience. After a successful flight at the box-office, the film is now flying to B-schools for case study. Three business schools have commissioned case study on how an opinion war and a perception battle was fought before the release, the filmmakers have claimed. The B-schools also want to study how the discussions and debates catapulted the commercial prospects of the film.
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