Dior has opened its biggest boutique in the world in Seoul. Located in the Cheongdam-Dong area, it stands out with its white façade and voluminous rounded details designed by architect Christian de Portzamparc. Over six floors the boutique offers all of the Dior products, a VIP lounge, a gallery and a Dior Café run by Pierre Hermé. Featuring interviews with Christian de Portzamparc, Sidney Toledano, Pierre Hermé.
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